United States of America: Senior Officer, Supporter Marketing

Background/IRC Summary:

The International Rescue Committee responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is at work in over 40 countries and 26 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities.

The Supporter Marketing team, a unit within the Revenue department, is responsible for developing and executing a comprehensive, multi-channel program to ensure continued revenue growth via the retention, cultivation and upgrading of IRC supporters. Through digital advertising, email, direct mail, telemarketing and peer-to-peer fundraising, the unit is committed to building a strong base of high value, mass-market supporters.

Job Overview / Summary:

The Senior Officer, Supporter Marketing oversees all aspects of the IRC's email and SMS marketing and fundraising programs, including: strategy, tactical implementation, deployment, analysis and optimization. S/he plays a lead role on the Supporter Marketing team, helping to define, implement and measure the success of a multi-channel digital fundraising and marketing strategy aimed at growing the online Constituent / donor base and overall online engagement and revenue.

Major Responsibilities:

1 Develop and implement email and mobile strategies to maximize supporter and subscriber file growth, engagement, and retention, as well as overall program return on investment; 2 Oversee the on-time development of all fundraising appeals, newsletters, cultivation updates, event invitations and other email and SMS messages from conceptualization to execution to evaluation; 3 Lead messaging and design colleagues in defining the creative strategies and tactics for email campaigns; produce detailed creative and concept briefs as necessary; 4 Partner with key colleagues across teams and departments to ensure digital campaigns align and integrate with other fundraising channels, communications plans, cause marketing efforts and advocacy engagement; 5 Create and manage cross-channel campaign timelines, calendars and other project tools to help facilitate success of cross-functional teams; 6 Analyze campaign, monthly and quarterly reports to identify channel insights and help the Supporter Marketing team find optimization tactics and adjustments to strategy; 7 Monitor and improve email database hygiene to maintain and increase deliverability rates; 8 Stay current on new technologies and techniques to identify opportunities and implement new approaches to improve online cultivation efforts in a rapidly evolving landscape; 9 Lead or participate in special projects as requested by the Director, Digital Fundraising and Marketing.

Job Qualifications:

Education:

Minimum: Bachelor's degree or equivalent combination of work experience and education

Work Experience:

Minimum: 6-8 years of digital fundraising and marketing experience in a nonprofit or agency setting

Demonstrated Skills and Competencies:

Minimum:

• Proven experience with customer relationship management (CRM) databases, web-based content management systems (CMS), SMS platforms and email service providers (ESPs); specific familiarity with Salesforce, Silverpop, Mobile Commons, PIDI and Raiser's Edge a great plus
• Google Analytics and basic HTML experience preferred;
• Excellent communication and interpersonal skills: the proven ability to communicate and liaise effectively and diplomatically with colleagues, vendors, and consultants;
• Solid organizational and time-management skills: the ability to plan for and manage multiple projects while working in a fast-paced, detail-oriented environment with strict deadlines;
• Proficiency with MS Office software (Word, Excel, PowerPoint) and Google Drive (Docs, Sheets);
• Proven writing and editing skills;
• Flexible work attitude: ability to work productively and independently as well as in a team within a collaborative, demanding environment

Working Environment: Standard office work environment

Please follow this link to apply: http://www.aplitrak.com/?adid=YXN0cmlkLm1hdGhldy4yMTA2OS4zODMwQGlyYy5hcGxpdHJhay5jb20